Chicago, IL (February 27, 2017) – AgencyEA, a leading Chicago-based brand experience agency, announced today it will present at the 2017 Experiential Marketing Summit in Chicago. Hosted annually by Event Marketer magazine, the summit explores the latest experiential marketing trends, insights and case studies, presented by senior-level event executives from Fortune 500 companies. From May 3-5 at McCormick Place, the three-day conference is expected to draw more than 2,000 attendees.
“We are thrilled to showcase our expertise at the industry's top conference focused on the future of experiential and event marketing,” said Susan Gooding, agencyEA’s VP of Client Services. “Our team is uniquely positioned to demonstrate best practices and innovative strategies in b-to-b events, conferences and live experiences.”
AgencyEA is scheduled to present with its client Intuit on May 5, the final day of the conference. The session, titled “The B-to-B Marketer’s Guide to Driving Better Attendee Networking,” will explore how Intuit’s 2016 QuickBooks Connect event facilitated meaningful connections for 5,000 small business owners, entrepreneurs, accountants and developers through both digital and traditional activations. Presenters Bridget O’Brien, Director of Marketing at Intuit, and Kristin Barbour, Senior Account Manager at agencyEA, will discuss how techniques like themed meetup groups, custom sets, a Tinder-style networking feature and robust NFC integration enhanced the attendee experience.